Press release
75KB
Comunicato stampa
81KB
april 12, 2016 - Back home
Back Home Project, Czech Republic at Milan Design Week
Back Home – summary
After a wave of globalization, which brought fear of uniformity and wiping off of national identi- ties, there are apparent tendencies in today’s “Czech” #design to return and relate to a certain location. Traditional craft and handiwork, which seem to lack perspective in terms of mass production, find their opportunities in the field of custom and small-series production. The so called slow-crafts are becoming the “slow” alternative to the mainstream “fast” culture. Designers play the roles of both producers and “modern craftsmen”, and a clientele is emerging in the market demanding unmistakable character of products of “familiar” (and “Czech”) origin. However, we should be careful using the attribute “Czech” (meaning “national”) in connection with #design or other areas. The idea of ethnically pure culture is
a dangerous anachronism. Should we ask using the verses of the Czech national anthem “Where is my home?”, the answer might have the form of geographical coordinates. We can just as well come back home to a place where multiculturalism meets local specifics and traditions.
Back Home as an exhibition activity is a continuation to the previous UNPLUGGED project from 2015 presented in the Gallery of Czech Centre in Milan. As for the content, #backhomeproject follows the phenomenon of designers active in the area of production and innovation initiatives. This means im- pulses coming from the designers themselves, from the bottom of the theoretical hierarchy of the design- er – manufacturer relation. Their activities mean a contribution to the local and small economies.
The protagonists of the Back Home exhibition are 17 students of the #design program at Faculty of Art and #design, University of Jan Evangelista Purkyně in Ústí nad Labem, who have recently cooperat- ed with workshops in various Czech regions. The aim of the project is to introduce the possible patterns of innovation and utilization of traditional craft techniques as an alternative production option of stan- dardized manufacture, viewed from the perspective of the youngest generation of our designers.
Part of the exhibition is a selection of products or objects designed by students of the aforemen- tioned FAD JEPU. Each object is presented in material, final result or prototype. It is accompanied by text and picture caption, which relate to the location and workshop, production process and introduction of the innovation, as well as the contribution of utilization of the product in the context of today’s needs.
More than 120 pages of the catalogue published for the occasion of the Back Home exhibition present, apart from introduction and texts on general issues (authors of texts: Iva Š. Tattermuschová, Jaroslav Polanecký, Václav Hájek), final students’ works in context. Approximately half of the material consists of a part documenting (including photographs) the very environment of the workshops as well as students’ designs (interviews and studio photographs).
BH_Bartos_Erik_tabouret
4016x5223, 1MB
BH_Brezar-Radek_toy
5200x3704, 7MB
BH_Durik-Miroslav_jar
4281x2854, 505KB
BH_Jaroszova_Jana_X-mas
5981x3993, 1MB
BH_Linka-Antonin_molds
5498x3670, 943KB
BH_Machac-Tomas_weights
5200x3471, 5MB
BH_Patelisova-Helena_vases
5451x3639, 1MB
BH_Rejmon-Tomas_brushes
4160x2777, 1MB
BH_Sika-Jakub_cut-board
5854x3908, 1MB
BH_Sila-David_scent-ball
5450x3677, 1MB
BH_Soukupova-Barbora_wiring
7474x4983, 1MB
BH_Stoklasa-Jonas_mortar
5612x3746, 1MB
BH_Svabenikova-Veronika_amplifiers
5200x3578, 5MB
BH_Vanikova_Denisa_pennal
6016x4016, 893KB
BH_Velensky-Frantisek_shoes
6016x4016, 2MB
BH_Vrana-Tomas_coffee-set
5200x3470, 7MB
fb_banner
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