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december 14, 2016 - Ford

Music to everyone's ears: Ford Motor Company invests in historic Detroit Symphony Orchestra Asia Tour

Press release available only in original language. 

  • Detroit Symphony Orchestra to launch first international tour with Music Director Leonard Slatkin; #asia tour will feature 11 performances in 10 cities

  • Historic tour to include performances in Chongqing and Shanghai, enabling #ford employees there to share directly in the orchestra experience

  • Tour support reaffirms Ford’s longtime commitment to southeast Michigan cultural institutions and company’s mission to enrich the communities where it does business

DETROIT, Dec. 6, 2016 – #ford Motor Company and #ford Motor Company Fund, the company’s philanthropic arm, are major contributors to what is shaping up to be a historic adventure next year for the #detroit Symphony Orchestra.

For its first international tour in 16 years, the orchestra will perform 11 concerts conducted by Music Director Leonard Slatkin, July 14-29, 2017. Five stops are planned for Japan, and five cities in China – including Shanghai and Chongqing, where #ford has a major manufacturing presence. This will be the #detroit Symphony Orchestra’s first visit to China.

“The #detroit Symphony Orchestra is more than a collection of talented musicians,” said #jimvella, president, #ford Motor Company Fund and Community Services. “They are cultural ambassadors for our entire region. We’re proud to build on our long history of supporting the orchestra by enabling new audiences to share in the joy of a performance.”

The China stops are expected to include engagement with #ford employees, continuing the company’s special connection to #detroit Symphony Orchestra that dates back to the 1930s when it supported the group’s radio broadcasts. In addition to being the tour’s lead #corporate sponsor, #ford supports the orchestra’s innovative approach to reaching new audiences through free Live from Orchestra Hall webcasts and Replay, an on-demand archive of more than 100 performances. #ford supports orchestra performances in neighborhoods around metro #detroit.

Music will include Copland’s Symphony No. 3, Bernstein’s Candide overture, McTee’s Double Play, Gershwin’sRhapsody in Blue, Tchaikovsky’s Symphony No. 4, Korngold’s Violin Concerto and Takemitsu’s Far Calls. Coming, Far! The tour launches July 9 with a free afternoon concert at Orchestra Hall that will be webcast.

“This tour requires a strong collective of thoughtful and strategic partners,” said Anne Parsons, #detroit Symphony Orchestra president and CEO. “I particularly want to thank #ford and all of our current supporters.”

Ford Motor China is home to the company’s #asia Pacific headquarters in Shanghai, as well as 10 manufacturing plants, including five in Chongqing, and a regional research and development center. Last year, #ford sold more than 1.1 million vehicles in China, the world’s largest automotive market. Ford’s community outreach there includes Conservation & Environment Grants China, which has funded more than 400 environmental organizations to help develop their projects over the last 16 years.

Locally, investment in the orchestra’s #asia tour fits with Ford’s increasing support for #detroit and southeast Michigan institutions. #ford and #ford Fund are investing $20 million in local educational and community programs for 2016. Investments this year and beyond include:

  • $6 million investment with UAW-Ford to fund Motown Museum’s #ford Motor Company Theater as a state-of-the-art performance center, educational and community programming, as well as CARaoke Experience

  • $5 million investment to build a second #ford Resource and Engagement Center in Detroit

  • New three-year sponsorship commitment with The Parade Company – producer of both America’s Thanksgiving Parade and annual #ford Fireworks

  • $400,000 in support for Cass Community Social Services’ tiny homes neighborhood project to reduce homelessness

  • $200,000 Bill #ford Better World Challenge grant to University of Detroit-Mercy to create a mobility application to connect underserved populations with local resources

Over the last 10 years, #ford and #ford Fund have made community investments totaling $161 million in the region.

 

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