Cookie Consent by Free Privacy Policy website BMW - The "Blue Hero" art project, a story about the motorsport legend Jochen Neerpasch, was launched in Romania and is already confirmed for exhibition in the United States
april 09, 2018 - BMW

BMW - The "Blue Hero" art project, a story about the motorsport legend Jochen Neerpasch, was launched in Romania and is already confirmed for exhibition in the United States

The "Blue Hero" art project, a story about the motorsport legend #jochenneerpasch, was launched in Romania and is already confirmed for exhibition in the United States. "Blue Hero", a project by Romanian artist #adrianmitu, was unveiled in Bucharest in the presence of #jochenneerpasch. The project follows Neerpasch's career in motorsport, his influence on brands such as #bmw or Porsche, and his ties with other emblematic motorsport heroes such as Niki Lauda, Nelson Piquet, Michael Schumacher, Ayrton Senna and Alain Prost. Bucharest. "Blue Hero" is the result of a two-year endeavor of artist #adrianmitu, a journey to create an art installation picturing the special history of #bmw. In preparation of this project, #adrianmitu originally created “Blue Coffee”, a live painting marathon of 101 paintings done in watercolor, dedicated to the 100th anniversary of the brand. It was both an exercise of storytelling and an exploration of BMW’s history. "Blue Coffee", the title of the project, referred to an association between "blue", BMW's defining color, and coffee which, in this instance, was a special pigment Mitu used in combination with his watercolors. The "Blue Hero” installation now is an evolutionary step in Adrian Mitu’s art. The name was inspired by the first project, but this time highlights one single defining figure for the #bmw brand – #jochenneerpasch. "Beyond cars and technology, people's stories are stronger. They create fascination and give substance to a brand story. From my point of view, Mr #jochenneerpasch has truly transformed #bmw. Much of what #bmw stands for today was created by Neerpasch more than 40 years ago - from #bmw M to the #bmw Art Car program. So he was the obvious choice as my <>”, explains Mitu.

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