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Tuesday 11 October, 2016: Lookers #jaguarlandrover West #london celebrated the launch of its luxurious new £12m #showroom with a special #event featuring the first ‘out of show’ debut of the New Land Rover Discovery. Loyal customers and #jaguarlandrover VIPs were joined by special guests explorers Sir Ranulph Fiennes and Monty Halls.
The new #showroom is the ultimate reflection of #jaguarlandrover, offering customers a truly premium sales and aftercare experience. Over the last 18 months, the Lookers West #london #showroom has been transformed into a landmark building, visible to the thousands of people travelling to and from #london on the A40 each day. Featuring a warm, refined and eye-catching design with a barista bar, ‘kids zone’ and lounge-style waiting area, it’s the perfect complement to the modern #jaguarlandrover customer.
The glamorous Lookers West #london opening #event featured the ‘out of show’ debut of the new Land Rover Discovery, the brand’s most rugged and versatile SUV ever. Celebrating the opening of the new #showroom were explorers Sir Ranulph Fiennes and Monty Halls, who explored the spirit of adventure and the role the Land Rover Discovery has played in their respective expeditions.
Jeremy Hicks, #uk Managing Director of #jaguarlandrover, said: “Jaguar Land Rover continues to enjoy great success at the moment; this month has been our best September on record for both Jaguar and Land Rover. With world-class additions like the new Discovery to our line-up, it’s important that all our retailers embody the spirit and quality of our vehicles. Lookers West #london is the perfect example of just that; it’s customer-centric, stylish and full of all the very latest models in our range."
With the opening of the new #showroom Lookers West #london customers are now treated to an additional 20 Jaguars and 18 Land Rovers on display, at a time when the #jaguarlandrover line-up of models on offer is constantly growing. The recently introduced Jaguar F-PACE quickly became the most popular Jaguar ever, with September its best month since launch.
Lookers West #london has also included two new handover studios, where customers can see their cars unveiled, before driving straight out of the #showroom. A new drive-in service area ensures that existing customers have an experience just as impressive as those new to the brand.
More than 1,800 #jaguarlandrover sites globally will be updated with the new design, which brings Jaguar and Land Rover marques under one roof. The luxuriously-equipped showrooms are finished in unique #jaguarlandrover colours – Sunshine Grey and Champagne Silver – and decked out with the finest furniture.
Andy Bruce, Lookers CEO, said: “Our new #showroom is the result of a £12m investment into a brand that we really believe in. Our business is doing better than ever thanks in no small part to the incredible array of #jaguarlandrover products on sale. With the new Lookers West #london site we’ve created a real premium destination, and we are privileged to have not only hosted the New Discovery at our launch #event, but also to hear some of Sir Ranulph Fiennes’ incredible adventures.”
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