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novembre 07, 2016 - Murnberg messe

NürnbergMesse founds the Beviale product family

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A new family member at NürnbergMesse: The “Beviale Family” is presenting itself for the first time at BrauBeviale, which opens on Tuesday in Nuremberg, and right from the start is showing its international alignment. “With the craft beer fairs in Italy and China, we are complementing our existing platforms for beverage technology, BrauBeviale in Nuremberg and Beviale Moscow, and at the same time opening up key growth markets for customers”, state Dr. Roland Fleck and Peter Ottmann, CEOs of the NürnbergMesse Group, explaining the extended network. As is the case with the mother #event BrauBeviale, the new craft beer trade fairs cover the complete beer production process chain – the entire spectrum from aromatic hops to beer taps. 

New: focus on Italy

In addition to CRAFT BEER CHINA, in future a further craft beer trade fair will complement the Beviale Family – and it will do so in the country of the “Dolce Vita”. From 22 to 23 November 2017, CRAFT BEER ITALY will be held for the first time at the Talent Garden Milano Calabiana in Milan. Together with its partners, Doemens and the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB, Research and Teaching Institute for Brewing), who are contributing their specialist know-how, NürnbergMesse Italia is organizing a conference with a parallel specialist exhibition for the Italian craft beer scene. The #event is placing the focus particularly on technologies, raw materials and marketing along with quality development and continuation training. 


More information on the press release