Alpina watches becomes the official watch of the french ski federation (FFS)

PARIS – October 5th, 2015. For Immediate Release.
Alpina is honored to announce its new #partnership with the French Ski Federation (FFS). #alpina will be a partner and “Official Watch” of the French Ski Federation for an initial period of two seasons, 2015/2016 and 2016/2017 with an option for more seasons.
Through this new #partnership #alpina pursues and extends its commitment to the skiing and Alpine sports universes, which today consists of partnerships with Aurélien Ducroz, Sondre Turvoli Fossili, Melissa Arnot, Borge Ousland, the Polish Alpine Club and, a soon to be announced, French World Cup skier.
A brand born in the Swiss Alps, #alpina shares the values of the Skiing sport in which technical skills, precision, perseverance and respect for the mountain are key. At the same time #alpina is also proud to support the younger skiing generations, who practice their alpine activities with diligence and passion, communicating positive values to the youth.
Guido Benedini, CEO of #alpina Watches says: “We are proud to become a partner of a major alpine sports Federation at international level like the French Ski Federation. With this #partnership we want to give our contribution in communicating this fantastic and genuine sport alongside the #ffs. Being an Alpine brand, we consider it our duty and responsibility to promote the values of alpine sports and the respect for the mountain environment“
Michel Vion, President of the French Ski Federation and former World Ski Champion in 1982, is also an important member of the International Ski Federation Council. He is delighted about the new collaboration between the #ffs and #alpina Watches: “Alpina Watches is symbolic of precision and #excellence. The French Ski Teams have a lot in common with this brand born in the Swiss Alps and mountain is their mutual environment.”
This new #partnership with the Swiss Watchmaker #alpina reaffirms the French Ski Federation and its teams’ attractiveness.

About French Ski Federation
Founded in 1924, the French Ski Federation is a state-approved Law 1901 association.
The French Ski Federation’s main mission is to promote and develop ski and snowboard activities in France. The French Ski Federation manages on its national territory both Olympic disciplines: Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding and non-Olympic disciplines: speed skiing, grass skiing and telemark.
The French Ski Federation numbers about 130’000 members (80’000 leisure members and 50’000 competitors/management members) divided into 1’000 ski clubs depending on 17 regional committees.
The French Ski Federation ‘clubs are user-friendly places which should enable each member to find the best conditions to practice its favorite discipline or to discover new activities.
www.ffs.fr
About Alpina
THE ORIGINAL SWISS SPORT WATCH
ALPINE SPORTS WATCH MANUFACTURING SINCE 1883
Alpina, famous for its red triangle signature, is an independent, family-owned fine watchmaking manufacture based in Geneva, Switzerland. Founded in 1883, Alpina’s watchmaking history spans more than 130 years.
A true pioneer of the Swiss watchmaking industry, #alpina has been the source of numerous patents and innovative calibers. #alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary #alpina 4 in 1938.  
Today, #alpina is one of the very few independent Swiss watch companies, which develop, produce and assemble their own movements entirely in-house. #alpina manufactures five in-house calibers: the AL-980 Tourbillon; the AL-718 World Timer; the AL-950 Automatic Regulator; the AL-710 Automatic Small Date, and, most recently, the AL-760 Flyback Chronograph, featuring the new and patented “Direct Flyback” technology.
Faithful to its long tradition of innovation, in 2015 #alpina introduced the first Swiss made Horological Smartwatch, thereby creating an entirely new watch category in the Swiss watch industry.
Alpina’s mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps.