press release
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may 15, 2019 - Moma
'What Price Hollywood', the gender roles and relationships displayed in studio-era movie posters
What Price Hollywood
March 30, 2019 – June 15, 2019
The Museum of Modern Art
New York
Taking inspiration from George Cukor’s 1932 film What Price Hollywood, this exhibition explores the gender roles and relationships displayed in studio-era movie posters. Featuring some 138 posters and lobby cards from collector Ira Resnick and the Museum’s own collection, dating from the silent #cinema era through the 1970s, the exhibition highlights ways in which graphic and photographic representation on film posters shaped the moviegoing public’s understanding of romance and sexual engagement.
Organized by Ron Magliozzi, Curator, and Brittany Shaw, Curatorial Assistant, Department of Film.
The exhibition is supported by the Annual Film Fund. Leadership support for the Annual Film Fund is provided by the Kate W. Cassidy Foundation and Steven Tisch, with major contributions from Jo Carole and Ronald S. Lauder, Association of Independent Commercial Producers (AICP), Yuval Brisker Charitable Foundation, The Brown Foundation, Inc., of Houston, Marlene Hess and James D. Zirin, Karen and Gary Winnick, and The Junior Associates of The Museum of Modern Art.
Special thanks to Ira M. Resnick for lending works from his collection for this exhibition.
www.moma.org
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