Cookie Consent by Free Privacy Policy website SEAT and Primavera Sound, taking the music experience to the next level
may 29, 2019 - Seat

SEAT and Primavera Sound, taking the music experience to the next level

  • SEAT returns another year to #PrimaveraSound as strategic partner
  • The #Seat Village Stage adds 13 hip hop artists to the programme
  • The #Seat Stage is showcasing artists such as #mileycyrus, #Solange, #Interpol, #carlyraejepsen or James Blake
  • The brand will contribute to visitor mobility, both at the festival and in the city
  • Finding friends will be much easier with the new #Seat Lost&Sound app

SEAT is celebrating its third consecutive year as strategic partner of #PrimaveraSound, one of the benchmark music festivals on the international scene, which this year expects to draw over 220,000 visitors. With this move, the carmaker connects with Barcelona’s youthful, urban spirit and passion for music and international talent.

This collaboration includes several brand activations, prominently featuring the new Radio #PrimaveraSound digital and audiovisual platform, as well as the #Seat Village Stage, which is going to showcase 13 national and international hip hop artists in the festival’s line-up, in addition to three DJs from three historic international indie bands who will bring each night to a close. Also continuing with last year’s tradition, the brand is lending its name to the public grandstand ‘Created in Barcelona’.

SEAT global Marketing director Susanne Franz pointed out that “Primavera Sound is one of the world’s most important festivals with its roots in Barcelona. Participating yet another year at the festival confirms our commitment to urban talent and strengthens our connection and commitment to music and the city. Through our presence this year at #PrimaveraSound, we aim to take the festivalgoers’ experience to the next level by featuring major musical talent and helping visitors get to and from the festival as well as get around inside the venue.”

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