SEAT is celebrating its third consecutive year as strategic partner of #PrimaveraSound, one of the benchmark music festivals on the international scene, which this year expects to draw over 220,000 visitors. With this move, the carmaker connects with Barcelona’s youthful, urban spirit and passion for music and international talent.
This collaboration includes several brand activations, prominently featuring the new Radio #PrimaveraSound digital and audiovisual platform, as well as the #Seat Village Stage, which is going to showcase 13 national and international hip hop artists in the festival’s line-up, in addition to three DJs from three historic international indie bands who will bring each night to a close. Also continuing with last year’s tradition, the brand is lending its name to the public grandstand ‘Created in Barcelona’.
SEAT global Marketing director Susanne Franz pointed out that “Primavera Sound is one of the world’s most important festivals with its roots in Barcelona. Participating yet another year at the festival confirms our commitment to urban talent and strengthens our connection and commitment to music and the city. Through our presence this year at #PrimaveraSound, we aim to take the festivalgoers’ experience to the next level by featuring major musical talent and helping visitors get to and from the festival as well as get around inside the venue.”
© Copyright 2024