Cookie Consent by Free Privacy Policy website Honda Returns to Austin City Limits Music Festival with Diverse Artist Lineup on the Honda Stage and New Interactive Seat Belt Forest Experience
october 04, 2019 - Honda Corporate

Honda Returns to Austin City Limits Music Festival with Diverse Artist Lineup on the Honda Stage and New Interactive Seat Belt Forest Experience

October 3, 2019 — Torrance, Calif.
  • The #Honda Stage at ACL Fest is set to play host to memorable performances
  • Festivalgoers can experience the enchanted #Honda Seat Belt Forest, visit Civic Type R and Passport displays, and receive complimentary festival-themed spray tattoos
  • Fans can enter to win a Civic of their choice – Coupe, Sedan or Hatchback – and a pair of VIP passes sponsored by Honda
  • Chance to win a Passport Sport through “Your Passport to ACL” sponsored by the Central Texas #Honda Dealer Ad Association

Honda is returning for its 11th consecutive year at the Austin City Limits Music Festival (ACL Fest) to bring music fans unforgettable performances on the #Honda Stage and an exclusive onsite experience only #Honda can deliver. The complete performance lineup for the #Honda Stage is available at http://aclfestival.com/schedule.

New to the festival this year is the #Honda Seat Belt Forest, a bright, colorful experience created from 600 seat belts that is ideal for eye-catching photographs and videos. #Honda will have multiple GIFographers roaming the forest to help fans capture shareable GIFs, boomerangs and photos. Festivalgoers who visit Honda’s activation this year also can check out the Civic Type R, a Millennial and Gen Z favorite, and Honda’s all-new Passport SUV, perfect for adventuring. #Honda also will offer festivalgoers complimentary air-brushed tattoos.

Also new this year, #Honda and Billboard are partnering to host the #Honda Stage Artist Lounge, a welcoming space where ACL Fest artists can not only hang out, but can create and be featured in exclusive ACL Fest content that will be shared on Billboard.com and Billboard's social channels. In addition, Billboard is capturing ACL Fest performances by Koffee and Rosalia for upcoming Billboard mini-documentaries that will also showcase the background stories behind these impressive artists.

“ACL Fest continues to play a major role in connecting the #Honda brand with Millennial and Gen Z music fans who represent the next generation of auto buyers,” said Meliza Humphrey, manager of national advertising for #Honda. “We’re pleased to again provide unforgettable performances on the #Honda Stage and an immersive #Honda brand experience for festivalgoers."

Extending the brand’s reach beyond festival attendees, #Honda is running a national sweepstakes providing fans the chance to win a new #Honda Civic of their choice – Coupe, Sedan or Hatchback – as well as VIP passes to weekends one and two of ACL Fest. In addition, the Central Texas #Honda Dealer Ad Association will run a local radio promotion from September 21 to October 3, giving away a #Honda Passport Sport 2WD and 240 pairs of single-day tickets to this year’s ACL Music Festival.

Honda Stage & Millennial Music Lovers
Music festivals and live events are at the heart of Honda's deep connection and long-standing tie to music, which includes more than 17 years of Civic Tour. This year, #Honda celebrates 11 years at #austincitylimitsmusicfestival and eight years at The Governors Ball in New York City.

Honda Stage is Honda’s major music initiative that includes a unique combination of live events, including the #Honda Civic Tour and premier music festival partnerships with #austincitylimitsmusicfestival and Governor’s Ball, and exclusive online content, offering fans access to custom music programming, live performances, artist interviews and more. In 2018, #Honda expanded #Honda Stage with the introduction of #Honda Backstage, a behind-the-scenes series that explores the fascinating stories of up-and-coming artists. These videos, in partnership with UPROXX and Billboard, include interviews with the artists sharing their inspirations, obstacles and dreams en route to musical careers. For nearly two decades, #Honda has been bringing exclusive and unforgettable music experiences to fans and younger buyers.

Civic is the best-selling vehicle in the industry with Millennials, Gen Z and multicultural buyers, and has been the most popular vehicle with Millennials since 2011. Civic also captures more first-time new vehicle buyers than any other vehicle in the industry, followed directly by AccordAccording to Experian data, Millennials and Gen Z are the only generations gaining #automotive market share this year.

For More Information
Consumer information is available at automobiles.Honda.com. To join the #Honda community on Facebook, visit facebook.com/Honda. Additional media information including detailed pricing features and high-resolution photography of all 2018 #Honda models is available at Hondanews.com.