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april 07, 2021 - Cimento®

MM Award – International creative award: Cimento is the brand partner that will produce the Trophies for the winners


MM Award – International creative award is a project curated by #mmcompany, creative consultancy agency, to honour and promote the most promising talents and brands in Fashion, Product and Interior Design. This initiative is aimed at creating and supporting a community of creative talents from all over the world, recognizing their merits, while encouraging their connection with industry’s insiders, media and companies.

In addition to a communication support, to make them known to Italian and International press and a profiled database of professionals and companies, MM Award winners will receive a precious Trophy, made by #cimento, an important Made in Italy #design company.

MM Award – International creative award : #cimento is the brand partner that will produce

the Trophies for the winners

“We wanted the Trophy to be made by a company that, like us, shares the passion and love for #design, materials, research and Made in Italy - says Manuel Barbieri, co-founder of #mmcompany and designer of the Trophy -. Our project has been embraced by #cimento. In the search for a partner, we also focused on the values the jurors are supposed to look for in the contestants’ projects: Creativity, Research and Innovation, Sustainability, Ethics and Attention to detail. We wanted the company called to create the Trophy was also linked to these values.”

CIMENTO is a company that realizes sculptural furniture in an exclusive material that takes its name from the company itself, the “cimento”: an exclusive, registered trademark cement compound that uses over 90% mineral aggregates mixed with a cement binder. The materiality, textures and colours of #cimento take on three-dimensional and sculptural forms that are translated into pure lines with a monolithic character.

“When we designed the Trophy, we had a clear idea of what the final result should be: an object of strong impact but, at the same time, able to interpret an essential and minimalist aesthetic line, in accordance with our dna - continues Manuel Barbieri -. The material is also fundamental to us: it will change for each edition of the MM Award. In the 2021 edition, thanks to the #partnership with #cimento, the material chosen is cement in 3 different colors, one for each thematic category: fashion, product & #interiordesign.”

The Jury

A selection of experts, prestigious professionals in the world of creativity, embraced the project by joining the Jury of the MM Award - International creative award:

MARCO MAGALINI (President of the Jury, co-founder and creative director of MM Company) @magalinimarco

FEDERICA BIASI (designer) @federicabiasistudio

SERENA CONFALONIERI (designer) @serenaconfalonieri

LUCA LARENZA (fashion designer) @lucalarenza

MARIANA MARTINI (interior designer) @marianamartinistudio

ADRIANO MENEGHETTI (fashion designer) @adrianomeneghettiofficial

MONOMIO (digital #design boutique) @monomio__

SILVIA STELLA OSELLA (textile designer) @silviastella_

STUDIO DIDEA (architecture firm) @studio_didea

 LEONARDO TALARICO (designer) @leonardo.talarico

Contestants

MM Award – International creative award is an annual project, open to three contestant categories: Students and creative talents between 18 and 25 years old; Professionals, freelancers and creative talents between 26 and 35 years old; and Companies, practices, professional studios, organisations of professionals founded in the 8 years prior to edition of the award and with no age limits for the founders.

 Categories and “Made in Italy is” special mention

Contestants can apply for three different thematic categories: Fashion Design, Product Design and Interior Design. Furthermore, MM Award – International creative award reserves a special mention dedicated to the Made in Italy (which contestants in the "Companies" category can aspire to), called "Made in Italy is". This award is aimed at enhancing the project that best describes, expresses and represents the values of the Made in Italy (craftsmanship, #design, authenticity, brand of origin, local production, local raw materials, manufacturing excellence, cultural manufacturing and genius loci).

Applications

The closing date for registrations is scheduled for April 30th, 2021. Complete Regulation and application procedure are available at www.mmaward.eu.

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