Humano Multi-Sensorial Experience: Joaquin Morodo exhibits in the heart of Brera District - Milan, with a gallery of digital works

“Designing the present, choosing the future”: this is the theme of the #breradesignweek2022. It also represents the central core of the #nft #digital exhibition by #joaquinmorodo, the Spanish artist who will exhibit in Milan, in an ex-convent of the 1600s.

In this wonderful setting, visitors can plunge into a multisensorial walk, and let themselves get fascinated by the elegance of the museum itinerary, and by a minimalist and dynamic installation, aimed at an increasingly #digital future.

The #nft collection, displayed in LED #digital frames, builds up a reflective and chromatic path. The exposition itinerary is marked by a sound narrative signed by The Glaze Friendz: an experimental band in which #joaquinmorodo is the frontman, lead singer and co-producer.

The music helps create an introspective and multimedia environment, full of subconscious expressions, that emerge from the human intellectual heritage.

In ten works, inspired by time and space, the artist shows a humanism influenced by ancient art, which creates shapes according to temporal order.

It is a multisensorial experience with technological performance, that leads visitors through a journey from 1500 to contemporary avant-garde.

Joaquin Morodo pays homage to Spain, his homeland, with references from “El Greco” – official painter of the Spanish Court - Murillo, Delacroix, Da Vinci, Rubens, and also to Andy Warhol, Basquiat, and Dalí.

The color palette includes pastel tones, magenta and green, in contrast with red tones, and mixed in a patch with other colors. Thanks to the use of various techniques, such as photograph scans, spray, oil, and watercolor paintings, the artworks have a huge scenographic impact.

Every work is linked to an #nft, a #digital certificate attesting to its originality and ownership.

The exhibition includes 10 works, and a video installation, which will revise the graphic and pictorial worlds created by the artist.

Humano is in tune with the theme of #breradesignweek2022 “Designing the present, choosing the future”, as a thought for communications and the development of contents.

Design can help find solutions to tomorrow’s challenges, through the improvement of the quality of life, innovations, and through the search for new products, with the integration of #digital development and #nft.

The project is curated by the collective Entertainment Architecture BE.ON DVYSION, which includes the artist, with the collaboration of The Way Magazine, the creativity online magazine.

Roseto Design Square is the name of the location that, for its first time, opens to an international public thanks to the real estate company Roseto Group, which supports culture through the global collection of works of art Roseto Artwork.

The works are exposed in prestigious residences.

The Group purchased two of the works realized for this exposition.

Joaquín Morodo Garcia

Joaquín Morodo Garcia, is an artist and enterpreneur. He was born in Madrid in a family of humanists, politicians, artists, and sociologists.

He has been working for more than 20 years in the fashion and luxury industry. He worked with Gucci, Etro, Dolce Gabbana, Canali, Kiton, Ballyr, Giorgio Armani, Loro Piana, Larusmiani, Belstaff, Ferrari, Lamborghini, Esteē Lauder, L’Orèal, Brunello Cucinelli, and a long list of relevant names in the textile luxury industry, beauty, and fashion. 

He studies Law at the Complutense University of Madrid and International Business at the University of New Mexico. Since 2010, he has founded several start-ups, such as Khardaia Doula, dedicated to natural medicine, Doppiahache in the footwear market, and MBA Global Management, in the marketing field.

He considers himself fond of sustainability, the planet, nature, and physical, moral, and architectural beauty, in all its forms.

He has been a member of the Ateneo de Madrid and he is involved in several social activities in defense of human rights.

He is also a singer, songwriter, and music producer for The Glaze Friendz, a pop-rock band with punk, indie, hip hop, orchestral music, and trap influences. His music mixes instruments, rhythms, and languages, creating a unique and distinctive style. 

Andrea Cuoco, born in 1999, is also part of the band: known as “Kid Riff”, he is a producer, composer, and multi-instrumentalist. He gave up his career as a soccer player to dedicate himself to music.

HUMANO | Multi Sensorial Experience

Joaquin Morodo exhibits in the heart of Brera District - Milan

Roseto Design Square | Corso Garibaldi 95

From 7 to 12 June | From 11.00 to 20.00 (Sunday 12 June closing at 15.00)

www.humanoexperience.com

Press preview: 6 June h10.30/14.00 RSVP

Opening on invitation: 6 June 19.00/23.30