Cookie Consent by Free Privacy Policy website Acura Expands Support of Indie Film Community at Sundance Film Festival; Announces Schedule of Sundance Programming Jan 20 - 23
january 17, 2023 - Acura

Acura Expands Support of Indie Film Community at Sundance Film Festival; Announces Schedule of Sundance Programming Jan 20 - 23

  • Acura offers largest-ever Sundance presence to lift up independent artists and underrepresented voices in film
  • 2023 #acura Sundance footprint includes two venues - Acura #festival Village and new, interactive Acura Energy Lab - packed with day-to-night entertainment programming
  • Acura Sundance #film partnerships include Ben Platt’s upcoming Theater Camp and Going Varsity in Mariachi
  • Acura to host highly anticipated Sundance panels with partners including the NAACP, The Latinx House, Outfest, Prime Video/IMDb, Wall Street Journal and Latino Filmmakers Network
  • Acura’s full lineup of Precision Crafted #performance vehicles will be on display throughout Sundance with MDX and MDX Type S SUVs serving as the Official Vehicle of the Festival
  • R&B Pop duo Emotional Oranges to headline #acura Energy Stage with musical #performance Friday, Jan 20

TORRANCE, CALIF., Jan. 17, 2023 — Reflecting its heritage as a challenger brand, #acura is headed to Park City as the Official Vehicle and Presenting #sponsor of the 2023 #sundancefilmfestival committed to supporting emerging artists and underrepresented voices in #film. The brand’s efforts will be brought to life through engaging programming partnerships and the independent spirit of Sundance’s filmmakers whose innovative thinking and power of imaginative storytelling will be on full display. This year, #acura is showcasing its dedication to highlighting like-minded organizations such as the NAACP, The Latinx House, Outfest, the Latino Filmmaker’s Network and a DEI panel discussion with Prime Video/IMDb, by providing a platform for creative partners to shine a light on important initiatives.

2023 #acura #sundancefilmfestival Programming Highlights

For 2023, Acura’s #festival footprint now includes two venues, offering day-to-night engaging entertainment programming. The Acura #festival Village and the new, interactive Acura Energy Lab will host interviews, panels and premiere parties with A-list actors, writers and directors; and feature live music performances.  Guests will also get to experience Acura’s just-debuted New World. Same Energy brand marketing campaign - a fast-paced journey across the #acura multiverse highlighting their Precision Crafted #performance lineup and all-electric future at both venues. Additionally, R&B sensation, Emotional Oranges, will headline The #acura Energy Stage on Friday, January 20th, and Adrian Quesada of the Black Pumas will also DJ a special program that same evening. Miami’s DJ Cardi will be treating festival-goers to live music throughout the first weekend as Acura’s resident DJ.

As Presenting #sponsor of the 2023 #sundancefilmfestival, the 2023 MDX and MDX Type S #performance SUVs will serve as Official Vehicle of the #festival. More than 100 #acura SUVs will transport filmmakers, talent, #festival jurors and Sundance Institute staff around the #festival. In addition, Acura’s full #performance lineup will be on display throughout Park City, including the all-electric #acura Precision EV Concept that previews the styling of the zero-emissions 2024 #acura ZDX and ZDX Type S, all-new 2023 Integra sport compact, and Type S models, including the TLX Type S PMC Edition. 2023 marks 13 consecutive years for #acura as Official Vehicle and Presenting #sponsor of the #sundancefilmfestival.

Where to Find #acura at Sundance

At the Acura Energy Stage within the #acura #festival Village, guests will be treated to live music, DJs and refreshments from 4 to 6 p.m. daily, courtesy of White Claw. Artists, filmmakers and festival-goers will experience digital installations and enjoy hot beverages to warm up from 12 to 6 p.m., courtesy of #acura. The brand’s new second location, the Acura Energy Lab, is a visually charged experience featuring Acura’s New World. Same Energy. brand marketing campaign and includes a unique interactive installation by Mattaniah Aytenfsu (@muhtanya), a viral design engineer who mixes art with technology, who is featured as a #performance driver in Acura’s new campaign. Refreshments from 4 to 6 p.m. will be available daily, courtesy of Rabbit Hole Distillery.             

This year, #acura is once again hosting The IMDb Studio at #acura #festival Village where IMDb will capture exclusive interviews with leading actors, writers and directors that will serve as the cornerstone of IMDb's #sundancefilmfestival coverage.

Acura also is a proud #sponsor of the U.S. Dramatic & U.S. Documentary Audience Awards and The Vanguard Awards honoring filmmakers who have displayed excellence in their respective categories.

The #acura #festival Village is located on Swede Alley at 5th St. (480 Swede Alley). Public hours: Friday, January 20 through Monday, January 23 from 12 to 6pm (subject to change).  The #acura Energy Lab will be located at 364 Main Street and is open to the public from 12 to 6pm (subject to change).

Further information in the press release to download