Press release
461KB
maggio 17, 2022 - Moma
MoMA and Lego collaborate to release new Starry Night Set
Comunicato Stampa disponibile solo in lingua originale.
New #lego Set Reimagines Vincent van Gogh’s Iconic Painting from MoMA’s Collection, The Starry Night
NEW YORK, May 17, 2022– The Museum of Modern Art announces the launch of a new LEGO® Ideas set inspired by one of the most iconic works in MoMA’s collection, Vincent van Gogh’s The Starry Night (1889). The three-dimensional set reimagines the renowned painting—which has been in MoMA’s collection since 1935—in #lego form, emphasizing the artist’s striking brush strokes and color choices. The set will be available on June 1 for the general public at store.moma.org, at #moma Design Stores in #newyork, and at #lego locations globally.
Inspired by the view from his window at the Monastery of Saint-Paul de Mausole asylum in Saint-Rémy, France, where Van Gogh spent 12 months, The Starry Night is one of the world’s most well-known Post-Impressionist works. In creating this image of the night sky, Van Gogh heralded modern painting’s embrace of mood, expression, symbol, and sentiment. The new #lego set was originally conceived by #lego fan Truman Cheng, a 25-year old Hong Kong based #lego fan, through a submission on the #lego Ideas platform, and was developed when he realised that stacking different #lego pieces together captured the look of Van Gogh’s iconic brush strokes.
With this set, #lego fans can translate Van Gogh’s vibrant, expressive brushwork into three dimensions and bring a piece of MoMA’s collection into their home. In addition to elements comprising the painting’s iconic moon and stars above and village below, the #lego set also includes a Van Gogh mini-figure, complete with a paint brush, palette, easel, and mini painting on a printed tile.
“At #moma, we celebrate the opportunity to connect art and audiences, and are thrilled to be part of a new way to experience Van Gogh’s work, and to inspire the creative impulse in people of all ages,” said #sarahsuzuki, Associate Director, The Museum of Modern Art.
“At the #lego Group, we want to inspire the world to get creative, so we’re incredibly proud to have brought this set to life in #partnership with such an iconic institution as #moma, allowing fans to be artistic with bricks, and to create and display their own masterpiece,” said #federicobegher, Head of Global Marketing.
The #lego Ideas The Starry Night set will be available early on May 25 for #moma members and #lego VIPs, and on June 1 for the general public at store.moma.org; at #moma Design Stores in #newyork, Japan, and Hong Kong; and at #lego Stores and #lego.com/Starry-Night. The set retails for $169.99.
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