june 20, 2023 - Cupra
CUPRA and Primavera Sound mix to the same beat, also in Metahype
- Primavera Sound is the first brand to join #cupra in this metaverse space to drive their great common value - a passion for music
- In the new #PrimaveraSound District in Metahype, Hypers can learn how to mix tracks and loops and become virtual DJs
- Those attending the #PrimaveraSound Festival got a taste of the Primavera DJ Experience thanks to virtual reality.
Music is a powerful tool for bringing people together and conveying emotions. This is the first thing you notice when entering the new #PrimaveraSound District in Metahype. #PrimaveraSound is the first brand to join #cupra on this island in the metaverse, driven by a shared passion - music.
Authentic virtual DJs. Thanks to this new collaboration between #cupra and #PrimaveraSound, Hypers can experience being a DJ in the virtual world. In the DJ Academy, the inhabitants of Metahype can learn how to use the jog wheels and mixer, creating great new beat mixes from tracks and loops through Primavera on the Decks. This is the preliminary step to the virtual Primavera DJ Experience, where they can put into practice on stage what they’ve learnt in the Academy.
A digital experience. Last Saturday was the final day of the #PrimaveraSound Festival. For the first time, the #Event took place in Barcelona and Madrid and in total attracted more than 340,000 music fans. Two weekends full of music on the #cupra stage and the Boiler Room x #cupra stage. Between concerts, people were given a taste of the Primavera DJ Experience by using virtual reality headsets and controllers. They could enjoy the emotion of Metahype in the exceptional setting of #PrimaveraSound.
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